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This is particularly challenging in disasters

  • Community interaction revealing to everyone

  • Caribbean workshop on events, rainfall, and forecasts

    • Worst storms were the ones that hit on holidays, not necessarily the strongest storms
    • Focus group holiday outcome was verified with research
    • Massive implications for disaster preparedness and planning
  • But we can only do so many focus groups…
  • So, we spent a lot of time and money on technology to help automate
  • Decades of work in Africa, Asia, the Caribbean, and Latin America have yielded new approaches, tools
    • Quantitative hybrid in-person/computerized focus groups became possible at large-scale (many thousands of meetings, millions of people served)

Farmers themselves generated better satellite flood and drought models than ever designed before.